A refreshed logo, sales and marketing materials, digital advertising, and a series of video and photo-rich customer case studies, helped propel a 35-year-old window and door company in Santa Cruz through a major expansion initiative. Content published across Instagram, LinkedIn, Nextdoor, Facebook, and the web drove increased brand awareness with trade and consumer audiences, and led to a year over year increase in revenue and new business leads.
This short Reel captured the hearts and minds of influential window-industry professionals with its scenic location and nail-biting suspense as a crew of expert window installers navigate the narrow pathways at Pajaro Dunes to deliver a 900-pound window to a beachfront home.
Featured in a social media marketing campaign targeting general contractors and architects.
Client team
Builder: Jon Fiorovich
Installer: Allstar Windows & Doors
Window Dealer: Santa Cruz Millwork | Marvin
Working with a local Design/Build firm to showcase their recent building projects and promote their brand and company story, we produced a collection of short-form and long-form videos
This Reel is from a series of home tours captured with a drone and hand-held video. Produced, shot, and edited in-house with support from Aerography, a local licensed drone operator.
Client: Santa Cruz Green Builders
Nothing tells the story of good craftsmanship better than high-quality photos and videos of real people doing great work in the field. Explore some recent work from residential construction job sites and furnituremaker workshops around Santa Cruz.
Learn how one Santa Cruz loggin company is helping to clear California's coast of the invasive Eucalyptus tree and provide high-quality home heating fuel to area residents. Produced and edited for an ongoing social media campaign on Instagram and Facebook.
The implementation of a new cloud-based CRM and bookkeeping system can help any small business contractor, subcontractor, or retail business gain real-time visibility into their sales pipeline, track and measure key business metrics, and better forecast future revenue.
Working with the sales team and business leadership, we helped one business increase year-over-year revenue through better tracking and management of prospects, leads, and opportunities. "Being able to sort and filter through deals is great. I can instantly see what individuals are working on and less falls through the cracks." - Tom Nedelesky, Founder and CEO of Santa Cruz Millwork
This long-term business consulting engagement began with a deep dive into the customer segments and business processes to identify the most important areas of investment and continues to evolve with the needs of the business.
Lone Wolf Roofing and Renovations is a start-up contractor in Metairie, Lousiana, who hired us remotely to create an interactive sales experience for their in-home sales presentations delivered to homeowners on an iPad. Featuring video, animations, and embedded links that educate homeowners and elevate the reputation of the business.
Take your content and message on the go with mobile applications and interactive content for digital audiences. We're inspired by more than a decade of experience designing solutions for media and technology companies
At Lumber & Pixel Co., we provide expert advice and guidance to businesses going through a period of strategic planning, new business development, and digital transformation of their business systems and customer experience. Working together with owners and teams, we have a proven track record of success in helping businesses achieve revenue goals and reach their full potential. We're dedicated to providing personalized services tailored to meet the unique needs of each of our clients. Reach out today to learn how we can help your business thrive.
Lumber & Pixel Co. offers a comprehensive range of business and creative services, including strategic planning, data analysis, sales pipeline development, marketing strategy, and content development with photography, video, copywriting, and technical writing.
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email: matt @ lumberandpixel dot com
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